Services

Fractional GTM & Growth Leader

Most founders come to me saying the same thing. Everyone’s working hard, the numbers still aren’t moving, and nobody can point to why.

Here’s the usual reason: the problem isn’t in one team. It’s in the gaps between them. A product ships without a sales story anyone can use. Marketing brings in leads sales can’t close. Customers churn because success never heard what marketing promised. Each team looks fine on its own. The gaps between them are what cost you, and they don’t show up on anyone’s dashboard.

I find where your revenue is leaking, prove the fix with real customers, then build the system that keeps it running after I’ve gone.

I’ve done this for over 12 years across the size spectrum, in EMEA and US markets, in both B2B and B2C. For start-ups, I’ve built the go-to-market engine from £0 to £5m ARR from nothing. For established businesses, I’ve rebuilt tired ABM and pre-sales campaigns and got them generating pipeline again. Different scale, same job.

Stefanie Grant, fractional GTM and growth leader

How I Work

You don’t need five more specialists. You need one person from the outside who can see the whole board, spot what everyone inside is missing, and plug the leaks for good.

Find the leak

I come in as your outside pair of eyes and go looking for where revenue is breaking and where the opportunities are hiding. I look across the full journey: strategy, brand, go-to-market, sales, product and customer success. When you’re in the middle of it, you can’t see the gaps. Nobody can. That’s my job.

Prove the fix

I don’t hand you a deck and leave. I test things in market with real customers until I know what actually works, not what looks good in theory. You get evidence, not opinions.

Build the system

Once I know what works, I build it into something clean and repeatable. A system that holds and keeps running long after I’ve gone. No dependency on me, no going back to chaos.

What I Help You With

  • Go-to-market strategyPositioning, segmentation, launch planning and the commercial model. The plan that gets everyone singing off the same hymn sheet.
  • Demand generation and pipelineABM, inbound, content, SEO and generative engine optimisation (GEO). The engine that brings in leads your sales team can actually close.
  • Brand and messagingRebrands, product messaging and sales enablement that make your story land with the people you’re selling to.
  • Product marketingTurning what you’ve built into value your buyers understand and pay for.
  • Systems and teamThe processes, reporting and structure that make growth repeatable, plus mentoring for the team you already have.

Who I Work With

Start-ups scaling from £0 to £5m

You’ve got a product and some traction. Now you need a go-to-market engine that turns it into predictable revenue.

Established businesses that have stalled

The campaigns that used to work have gone quiet, and you need an outside view to find out why and fix it.

Proof, Not Promises

Want the full story? Read the case studies in my portfolio.

  • Built a go-to-market engine from £0 to £5m ARR from scratch.
  • Delivered a 10x increase in enterprise qualified leads at Checkstep, landing clients including Roblox and Money Saving Expert.
  • Cut a customer journey from 20+ touchpoints down to 5 at Ocean Bottle, with 50% of prospects converting self-serve, 100% upsell success and 20% ARR growth.
  • Ranked #1 for target keywords at FundFront and built the inbound engine that made them the go-to authority in their niche.
  • Built Orderlion’s marketing function from the ground up across the UK, Ireland, France, Germany, Spain and Italy.

Ready to find the leak?

If you’re pouring effort in and the revenue still isn’t following, let’s talk. I’ll show you where it’s going and what to do about it.

Book a discovery call