FundFront

About FundFront

FundFront is a FinTech and fund solutions platform dedicated to making alternative investments more accessible and efficient.

By combining financial structuring expertise with technology, FundFront makes alternative investments more accessible, efficient and transparent for family offices, wealth managers and institutions.

What I Did

• Business validation and market research
• ICP development and go-to-market strategy
• Inbound marketing function design
• Content strategy and campaign planning
• Social media and thought leadership
• SEO and Generative Engine Optimisation
• Email marketing and automation workflows
• Marketing operations and reporting

Value Added

I was initially brought in to support business validation, running market research and defining the ICP that would shape FundFront’s strategy. From there, I built and executed a go-to-market plan and established a purely inbound marketing engine tailored to our audience of family offices and wealth managers.

I designed a holistic content strategy that positioned FundFront as a trusted voice in fund solutions and securitisation. This combined educational content, social media and thought leadership from the co-founder to build credibility with sophisticated investors.

To maximise reach, I implemented SEO and GEO strategies that successfully outranked much larger competitors, including two of the Big Four, across both traditional search and generative AI results.

Alongside content and search, I introduced targeted email campaigns and automation workflows to nurture prospects, build stronger engagement and ensure new qualified opportunities were consistently developed.

Have a project in mind?

Contact me today to arrange a discovery call.