Feedr

About Feedr

Feedr is a leading food technology platform that connects workplaces with healthy, high-quality meals.

In 2020, Feedr was acquired by Compass Group, one of the world’s largest catering and foodservice companies, to expand its digital food solutions and power the future of workplace dining.

What I Did

• Unified marketing strategy with Compass Group leadership
• Rebuilt and repositioned the marketing function post-acquisition
• Brand refresh and rebrand for market relaunch
• Paid advertising campaigns
• Brochures, sales boxes and collateral for sales enablement
• Email marketing and nurture campaigns
• Partnership marketing and reinvigoration of existing networks
• Event planning and execution
• Product launch marketing for new group meals solution
• ABM strategy for large corporate accounts
• Activation and retention campaigns to reduce churn

Value Added

I was brought into Feedr at a pivotal moment: the company had recently been acquired by Compass Group and the co-founder had exited, leaving the marketing function in need of alignment and direction. My role was to unify the board and Compass leadership around a shared strategy, while rebuilding the marketing department to set it up for long-term success.

I delivered a full rebrand and repositioning, preparing the business for the launch of its new group meals product. This included paid campaigns, brochures, sales enablement boxes, and creative collateral that supported both awareness and conversion.

Alongside this, I introduced email marketing and nurture campaigns to improve activation of new customers and reduce churn. I also partnered with the sales team to design an ABM strategy targeting larger corporates, which contributed directly to securing two major accounts during my tenure.

Have a project in mind?

Contact me today to arrange a discovery call.