Ocean Co.
About Ocean Co.
Ocean Co. is part of the award-winning Ocean Bottle brand and powers a global platform for ocean-bound plastic collection. Through their technology, companies can directly fund the collection of plastic before it enters the ocean, creating measurable environmental and social impact.


What I Did
- Marketing strategy and planning
- Market research and customer insight
- Buyer persona development and journey mapping
- Brand positioning and narrative development
- Website and digital presence refresh
- Content strategy and campaign planning
- Social media and thought leadership
- Partnership marketing and collaboration tools
- Sales presentations and pitch support
- Self-serve product launch on Shopify
Value Added
I worked with Ocean Co. to clarify their positioning and build a narrative that resonated with partners and customers. This started with detailed market research, buyer personas and journey mapping to ensure campaigns and messaging connected with the right audiences.
I supported the B2B manager at Ocean Bottle by sharing this work, which was then used to strengthen their wider marketing efforts beyond Ocean Co. itself. I also launched a self-serve Shopify product to make it easier for companies to contribute directly to plastic recovery.
Alongside this, I created sales presentations and materials that helped teams tell a stronger, impact-led story, and developed content and campaigns that brought Ocean Co.’s mission to life across social and digital channels.

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